Seminar – Search Engines can do more to protect your intellectual property

This year at INTA, the Incopro Legal Network are hosting a seminar based on a whitepaper titled, ‘Can Search Engines be required to do more to protect Intellectual Property Online?’

Millions of locations online are dedicated to infringing intellectual property, including by offering copyright content without any licence and selling counterfeit products.  It doesn’t stop there.  Infringers will fake accounts to harvest data, run operations to trap people into paying for services that they never receive and give access to products that are illegal and often dangerous.

All responsible Internet operators can play their part in stopping this proliferation of unlawful activity online.  Hosts of websites act to take down an illegal website when notified.  Social media platforms remove harmful posts when notified. 

But search engines will do very little, if anything.  Indexing the world’s information has gone too far. 

So, what can be done to redress the balance? Join us as we analyse:

  • what is happening online, with practical case study examples on issues affecting the pharma, sports, consumer product, motoring and electrical sectors
  • the case law that shows how search engines can be required to do more
  • what next steps brands can take to get more cooperation from search engines


Monday 20th May seminar agenda:
15:45     Arrival and registration
16:00     Introduction – Simon Baggs, CEO @ Incopro and Partner @ Wiggin LLP
16:10     The Importance of Brand Protection – Michael Moore, Assistant General Counsel, IP @ Mattel Inc.

16:20     Real examples of the infringement challenge – Helen Saunders, Chief Product & Customer Solutions Officer @ Incopro
16:35     The Cartier case – A new route to securing de-indexing orders – Rachel Alexander, Partner @ Wiggin LLP
16:55     The Equustek case – The leading case against Google analysed – Dan Glover, Partner @ McCarthy Tetrault
17:15     Questions and call to actions
17:30     Networking drinks
18:30     Close

The Westin Copley Place
10 Huntington Ave, Boston, MA, 02116, USA


Reserve your seat today